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News

La Boulangerie cleans up at the Bakery section
12 June 2009

La Boulangerie, the bread and patisserie speciality business division of Brakes took a clean sweep of the awards in the bakery product award category at last nights prestigious British Frozen Food Federation (BFFF) awards 2009, held on 11 June at the London Hilton Hotel on Park Lane, London.

The British Food Federation’s key aim is to promote and protect the interests of the frozen food industry, and as such the awards acknowledge and celebrate the best frozen foods across the retail and catering sectors.

In the category of Best New Bakery/Pastry Product, La Boulangerie Treacle Toffee Apple Tulip Muffin won gold, whilst the La Boulangerie 100% Rye Tin Loaf took silver. To complete the hat trick of the Best New Bakery/Pastry Product category La Boulangerie Artisan Fusette prevailed taking home the bronze award.

Simon Cannell, the bakery specialist at La Boulangerie comments “This is absolutely fantastic news and great reward for all the hard work we have put in over the past year to get such a phenomenal range together. This is an incredible achievement for everyone at La Boulangerie and is testament to our continuous strive to develop new and exciting products that meet the needs of today’s market whilst helping to drive our customers’ business.  We will not rest here though and plan to continue to develop our award winning range so that we can enter again next year and raise the standard even further.”

La Boulangerie award-winning products:


Best New Bakery/Pastries Product
Gold: La Boulangerie Treacle Toffee Apple Tulip Muffin (F 33539)
Silver: La Boulangerie 100% Rye Tin Loaf (F 33474)
Bronze: La Boulangerie Artisan Fusette (F 33345)  

 
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